JOBB: Swedish SEO/ PR/ Marketing Executive

Jun 6, 2014 by

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Swedish SEO/ PR/ Marketing Executive

Purpose of the role is embarking on an exciting journey expanding across globe. This role will work directly with the Head of Marketing and SEO Manager to rapidly launch our brand into Swedish speaking territories. The successful applicant will have a diverse role which will see them look at PPC, Online P.R and content writing. Beyond the launch phase the role will continue to increase revenue through outreach, content marketing and P.R.

This role is absolutely crucial to the success of our entrepreneurial organisation & mission; to save a nation of proposing men thousands when investing in diamonds for engagement rings or gifting.


Main duties & responsibilities


  • Swedish Country Manager – Key areas of responsibility
  • Content campaign for “The World of Vashi”: development and production – within budget
  • Outreach, Relationships building with influencers
  • Reporting
    • Weekly performance data download and analysis
  • On site content optimisation
  • Monthly Performance Analysis
  • Traffic and commercial performance analysis
    • What is working well / Areas of improvement
    • Threats & Opportunities
    • Channel performance review
  • Maintenance of website performance: deal with WD if bugs are found and changes to the site must be done
  • Technical SEO: Back link analysis, 301 mapping, meta data updating, internal linking improvement, regular on site audits
  • Competitor monitoring:
    • Content audit
    • Back Link analysis
  • Social media channels: content, management and reporting


Specialist skills, technical knowledge & aptitude

  • Fluent Swedish and English language skills
  • Proven experience in successfully executing international web site launches.
  • Blogging
  • Experience in selling in P.R angles to media outlets such as magazines, newspapers and blogs.
  • Has a solid working knowledge of Google Analytics and SEO analytics tools such as Majestic.
  • Ability to autonomously create Excel reports and use VLOOKUPS or Pivot tables to sort and rank data sets for example.

Highly desirable

  • Multilingual
  • Has a familiarity with Magento.


  • At least 1 years’ experience in a relevant field such as P.R, link building / SEO, Affiliates or Partnerships.
  • The successful candidate could be from in-house or agency background but must have relevant experience looking after ecommerce and/or retail accounts.

Cultural fit & personality

  • We are a results driven team with a strong team spirit. We’re after someone with a can-do attitude and willingness to muck-in to get the job done.
  • Ability to use data to influence their decisions and the wider team.
  • Customer focused with an eye for detail.
  • Commercially savvy.
  • Willingness to go beyond the call of duty to get the job done.
  • Proactive, self-starter who has the confidence to make decisions and act on them.
  • Entrepreneurial and innovative.
  • Passionate about e-commerce and the product they sell.

Please note – This role will be centrally located in our London HQ.


  • (formally Diamond Manufacturers) was founded by Vashi Dominguez and has 998 5* reviews on Review Centre.
  • We are experiencing a surge of interest in our mission, so Vashi often appears in the press & TV as an expert of his field, including BBC News, ITV, Channel 4, and Sky News, The Financial Times, The Telegraph, The Daily Express, The Guardian, The Independent, Sunday Times, BBC Online, Yahoo! & MSN amongst others.
  • On the 5th Sept 2013 won Online Retail Award’s Best Independent Retailer 2013 and has been nominated for Best Mobile Campaign and Best Customer Service at the Ecommerce Awards for Excellence 2013. We’re keen to carry on winning these awards so the applicant will have exceptional execution always in mind. Customer Service at the Ecommerce Awards for Excellence 2013.

All applications: