Win a holiday to Sweden with your favourite Brit!

May 13, 2016 by

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Are you the next Travel Ambassador of Sweden?

Exclusively for LondonSwedes, you have the chance to win the homecation of your life and bring one of your British friends to Sweden for a unique long weekend with the best that Sweden has to offer. We are looking for one inspirational LondonSwede to be chosen as Travel Ambassador of Sweden for 2016.
Natural beaches, picturesque coastal towns, delicious food and a sun that (almost) never goes down. 
Skinny dipping late at night, BBQ’s on the seafront or sailing until dawn.


Sweden is truly a destination of its kind and this year we are looking for Swedes in London to share their best version of Sweden. The campaign will run over the summer so upload your holiday pictures while in Sweden under the hashtag #HolidayLikeASwede


The winners will be announced  shortly after the campaign has ended and will get the honour to travel to West Sweden and Gothenburg’s most special sites while documenting the holiday on Visit Sweden UK’s official Instagram and Twitter accounts. Competition ends 31st July 2016.


This competition is a campaign by LondonSwedes for VisitSweden UK, in collaboration with Norwegian

norwegian logo

To win


Upload a picture on Instagram of what a Swedish holiday means to you. It could be anything from your unique “Smultronställe” and photogenic places to inspiring people, cute cafés, bursting feelings, sweet sunsets or a brand that you associate to a Swedish holiday – basically anything that comes to mind.


Nominate Mention where your photo is taken and a suitable caption.  Feel free to tag your favourite Brit as well! The more Love you show for Sweden the better your chances are to be the lucky winner (and to win the Best Friend-award in your friend circle).


Hashtag #HolidayLikeASwede


Get plus points up by tagging/following us: @VisitSwedeninUK @LondonSwedes

REMEMBER: If you have a private account we won’t be able to see your picture under the hashtag if you’re not tagging us in the picture.


Looking for inspiration? Head over here —->  Holiday Like a Swede


Winners The winners will be crowned Travel Ambassadors of Sweden and gets the honour to run Visit Sweden UK’s Social Media accounts during their all-inclusive holiday.

Each week we will pick five pictures that will go on to the final round, so every week there is a new chance to qualify. Several pictures from the same person can be chosen to the final round, so the more amazing pics you upload, the higher are your chances of winning the ultimate prize.


1st Prize

An all-inclusive long weekend to the beautiful West Coast of Sweden including a visit to the second largest city in Sweden – Gothenburg. Road-trip through the amazing coastal landscapes with your favourite Brit and visit some of Sweden’s most popular holiday spots,  dine at the hottest restaurants around and dancing all night long at epic beach bars.
Return flights with Norwegian to Sweden, rental car, full board accommodation and the honour to be Travel Ambassador of Sweden is on the plate for the winner!



2nd – 3rd Prize

2x return tickets with Norwegian for two to Gothenburg.

Additional information regarding the prize package will be added on a later date.


Lycka till!


Any questions about the competition can be made to:


Terms & Conditions:

  • The promoter is: Visit Sweden UK whose registered office is at VisitSweden, Sweden House, 5 Upper Montagu Street, London, W1H2AG
  • Timeline The competition starts on Wednesday 1st June and ends on the 31st July at 11:59 pm 2016.
  • Employees of VisitSweden/LondonSwedes/Norwegian or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition.
  • The photo should be your personal view of Sweden.
  • Accommodation is subject to availability.
  • Travel must be initiated by 12 months from the competitions end date. 
  • There is no entry fee and no purchase necessary to enter this competition.
  • Route to entry for the competition and details of how to enter are via this page and only this page.
  • Closing date for entry will be 31st July at 11:59pm 2016. After this date the no further entries to the competition will be permitted.
  • The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  • No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  • Winners will be chosen: by an independent adjudicator or panel of judges appointed by the Promoter.
  • The winner will be notified via Instagram within 5 days of the closing date. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.
  • The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  •  The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  •  The winner agrees to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.


Norwegians T&C:

• Book early: flights are capacity controlled. You’ll need to give us 6-8 weeks notice to travel.
• Not all flights operate every day. You can check out our schedule at
• Travel must be initiated by 12 months from the date this certificate was issued.
• There is no refund value. Cancelled trips have no monetary compensation.
• All travellers must be on the same itinerary; no exceptions.
• The passenger(s) are responsible for any extra fees and charges incurred as a result of excess baggage, additional purchases on board, airport transfers etc.
• All names must match exactly as printed on the passports submitted.
• Prize is for direct flights only on flights operated by Norwegian.
• Seats are capacity controlled and not all flights will be available for redemption.
• Additional blackout dates may occur and can change without notice.
• Changes cannot be made once the tickets are issued.
• The tickets must be redeemed together.
• The gift certificates are non-transferrable – it’s yours and only yours.
• It is the responsibility of the passenger(s) to be aware of all Passport and visa requirements.
• Once you receive your booking confirmation, you may be required to send us a copy of your certificate.